Clean Group had survived more than a decade of providing nothing but pure cleaning satisfaction to our customers. We are proud that we came this far. We came up to this point because we never stopped learning and we never stopped evolving. The traditional way of marketing had been long forgotten. With the dawn of e-commerce, consumers have a wide array of choices presented at their fingertips.
One of the common marketing tools that helped emerging commercial cleaning businesses is SEO. What is SEO in general sense and what does it do for a business. By its very definition, SEO stands for Seach Engine Optimization. This process involves intricate and relevant keywords that are specific to make your website come up as the most relevant match. The online marketing competition is extremely aggressive and office cleaning businesses should know how to make sure that the business stands out among all the rest. If a customer is in search of a local commercial cleaner or office cleaner nearby, it will be beneficial if your business is the first to come up on the list.
There are small tricks in using algorithms in search engines which will give us the favourable result of coming out on top. These methods are technical and rather complicated which is why many companies offer this service. You can consider doing this if you are willing to pay a little more to get your business name on top and increase the chances of getting more customers.
Simple things like asking your customers to leave comments and reviews online can also help to boost your business on the Search Engine. Online reviews can help Google Search Engine. You can also verify your business in Google by searching the name of your business and then making sure that the website and phone numbers are correct. These will help to draw more attention to your office cleaning business.
You can also maximize Linked In to target the customers and potential office cleaners that you need to hire. Linked In is a free website for all and you can connect to employees and employers alike. This social media platform can also help you be on top of the latest advancements or strategies in Marketing. Maintaining an account with Linked In will help you make valuable connections with other entrepreneurs, suppliers or as I said, new employees.
One to the traditional marketing that Clean Group still practices is On-the-Go Marketing. This involves the use of Logos such as magnetic logos, car stickers, and professional business cards. We imprint our cleaning vehicles with our company logo. We also make sure that all of our commercial cleaners wear their shirt that has our logo on it. Our Sales Manager also needs to bring his business card handy and ready for a potential customer. Providing a business card is a sure way to make sure that your contact information ends up in your customer’s wallet.
Always have a good ear on what the market has to say about your business. Know your strength and weaknesses. Make yourself aware of the feedbacks and reviews that are being left in your website for you to focus on the areas where a customer may be dissatisfied about. Start a marketing campaign that will encompass specific quality or service.
Think about what makes your business stands out from the rest. What can your business offer that other businesses do not have? You have to find a unique selling point on how to market your commercial cleaning business and use it to your advantage. Once you are used to using that often enough, customers will start to associate your business with that quality or idea. Office cleaning is a nice business if you know what to focus on. You just have to hire the right people to be an office cleaner or a commercial cleaner. Most of the time, the quality of your employee’s job will do the best effective marketing for your business. Make sure that they perform very well and always check with them if they are happy with what they are doing. As their employer, you need to secure the contentment of these employees for them to shine on each and every career that they function for your company. Never underestimate the action of your employee. Hear them out when they tell you that a customer is not happy about a certain task that they performed. At the end of the day, this feedback will make or break the reputation of your company. Learn how to resolve issues as soon as the issue was served. Sometimes, we tend to procrastinate on issues because we tend to think that it is just a minor one. All we know, these minor issues compiled to become a complex problem that will destroy the presence that we already project and established as a business.